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Roblox has emerged as a dynamic platform for performance marketers aiming to engage a vast and...

Reddit, a social news aggregation and forum website, isn't just another online platform. It's a...

Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...

The Arbiter, Vol 1., No. 11

The Arbiter, Vol 1., No. 10

The Arbiter, Vol 1., No. 9

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

Once upon a time, lead generation was reserved for B2B marketers. But increasingly we’re seeing...

Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...

Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...

Over the last few years, advertisers have had to navigate the challenges of a post-iOS 14.5 world,...

Another year and the sports cycle continues: March Madness ends, talk of Augusta creeps in, and...

As one of the fastest growing social media platforms, TikTok has become a must-have for many...

With email open rates on the decline and Apple's App Tracking Transparency framework (ATT) limiting...

With the average social media user seeing thousands of ads each day, marketers are consistently...

One of the many keys to driving retail purchases through advertising campaigns is capturing users...

According to Forbes, the augmented reality and virtual reality market for the retail industry is...

Digital media may move fast, but as many marketers know, it can take some time for campaigns to...

After June 30, 2022, Google will be sunsetting Expanded Text Ads and you will no longer be able to...

So you’re launching a Google campaign and you don’t know how to best protect your brand. It could...

With the vast majority of the world still facing some sort of COVID-19 lockdown restriction, many...