04.15.24 Performance Marketing Tactics The Arbiter The Hidden Costs of Programmatic The Arbiter, Vol 1., No. 9
12.14.23 Performance Marketing Tactics Instagram Marketing The Performance Marketing Guide To Instagram Ads Cost (2024) Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...
10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter Q5 for Marketers: Fact or fiction? Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?
08.15.23 Performance Marketing Tactics TikTok Marketing Meta Marketing YouTube Marketing Twitter X Marketing What is a brand lift study? In today's data-driven landscape, understanding the true impact of digital ads is essential. And...
08.04.23 Performance Marketing Tactics Strategy Featured LinkedIn Marketing Lead-Gen for Premium Experiences: 9 ways to fill your sales pipeline with VIPs Once upon a time, lead generation was reserved for B2B marketers. But increasingly we’re seeing...
07.27.23 Performance Marketing Tactics TikTok Marketing Enhancing Traffic Quality with TikTok's Landing Page View Optimization Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...
06.29.23 Performance Marketing Tactics Search Marketing TikTok Marketing Meta Marketing Promoting Your Stream: Growing Your Audience for Live Video and VOD Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...
06.06.23 Performance Marketing Tactics Advanced Analytics The Power of Third-Party Audiences in Performance Marketing Campaigns Over the last few years, advertisers have had to navigate the challenges of a post-iOS 14.5 world,...
04.04.23 Performance Marketing Tactics baseball marketing Baseball’s Big Swing: Learning from MLB’s Commitment to Marketing in 2023 Another year and the sports cycle continues: March Madness ends, talk of Augusta creeps in, and...
07.20.22 Performance Marketing Tactics Performance TikTok Marketing Go the Extra Mile to Drive Meaningful Results on TikTok As one of the fastest growing social media platforms, TikTok has become a must-have for many...
07.07.22 Performance Marketing Tactics How-To Dialing into SMS Marketing with Attentive With email open rates on the decline and Apple's App Tracking Transparency framework (ATT) limiting...
05.26.22 Performance Marketing Tactics How-To How to Decide Between Dark and Boosted Posts With the average social media user seeing thousands of ads each day, marketers are consistently...
04.14.22 Performance Marketing Tactics How-To Question Answered. How To Advertise on Quora. One of the many keys to driving retail purchases through advertising campaigns is capturing users...
03.29.22 Performance Marketing Tactics Strategy Meta's Augmented Reality Has Arrived According to Forbes, the augmented reality and virtual reality market for the retail industry is...
01.10.22 Performance Marketing Tactics How-To Short Flight, Big Budget - How to Maximize Quick Hitting Campaigns Digital media may move fast, but as many marketers know, it can take some time for campaigns to...
11.15.21 Performance Marketing Tactics Transitioning to Google's Responsive Search Ads After June 30, 2022, Google will be sunsetting Expanded Text Ads and you will no longer be able to...
08.25.21 Performance Marketing Tactics How-To How to Sleep at Night After Launching a Google Campaign So you’re launching a Google campaign and you don’t know how to best protect your brand. It could...
06.16.21 Performance Marketing Tactics Feeling Twitchy? 3 Things to Know as Next-Gen Consoles Take Hold With the vast majority of the world still facing some sort of COVID-19 lockdown restriction, many...