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Blogs from analysts, directors, coordinators, and everyone in-between.

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Lead-Gen for Premium Experiences: 9 ways to fill your sales pipeline with VIPs

Jess Dashner

Performance Marketing Tactics Strategy Featured LinkedIn Marketing

What to know about the shift from Universal Analytics to Google Analytics 4

Aram Donabed

Featured Reporting & Analytics

Promoting Your Stream: Growing Your Audience for Live Video and VOD

Toni Tiemann

Performance Marketing Tactics Featured Search Marketing TikTok Marketing Meta Marketing

11.07.23 Search Marketing The Arbiter

Are Google's search ads fair?

What advertisers are learning about Google ads from the government's antitrust suit

Questioned...

10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter

Q5 for Marketers: Fact or fiction?

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

09.07.23 Reporting & Analytics YouTube Marketing The Arbiter

YouTube’s new CTV measurement strategy is a red flag.

YouTube wants advertisers to take its word on how many people are watching its content on connected...

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