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Blogs from analysts, directors, coordinators, and everyone in-between.

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Lead-Gen for Premium Experiences: 9 ways to fill your sales pipeline with VIPs

Jess Dashner

Performance Marketing Tactics Strategy Featured LinkedIn Marketing

What to know about the shift from Universal Analytics to Google Analytics 4

Aram Donabed

Featured Reporting & Analytics

Promoting Your Stream: Growing Your Audience for Live Video and VOD

Toni Tiemann

Performance Marketing Tactics Featured Search Marketing TikTok Marketing Meta Marketing

09.07.23 Reporting & Analytics YouTube Marketing The Arbiter

YouTube’s new CTV measurement strategy is a red flag.

YouTube wants advertisers to take its word on how many people are watching its content on connected...

08.15.23 Performance Marketing Tactics TikTok Marketing Meta Marketing YouTube Marketing Twitter X Marketing

What is a brand lift study?

In today's data-driven landscape, understanding the true impact of digital ads is essential. And...

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