We believe in the power of ideas.

In 2021, Instagram introduced link stickers for organic Stories, allowing users to interact with...

In social media and performance marketing, TikTok is synonymous with creativity and engagement....

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

Instagram Reels, introduced in 2020, followed in the footsteps of TikTok which popularized...

In the dynamic realm of social media, where the scroll is relentless and attention spans are...

As online gaming continues to grow, advertisers continue to ask, “How can we effectively reach...

YouTube wants advertisers to take its word on how many people are watching its content on connected...

In the post-COVID era, employers are facing new challenges when it comes to hiring, onboarding, and...

In today's data-driven landscape, understanding the true impact of digital ads is essential. And...

Once upon a time, lead generation was reserved for B2B marketers. But increasingly we’re seeing...

Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...

The steel-cage match between Mark Zuckerberg and Elon Musk may be on hold, but the social media...

Are you a marketer who wants to stay on top of the game? If so, you need to know about Google...

Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...

Over the last few years, advertisers have had to navigate the challenges of a post-iOS 14.5 world,...

Google recently rolled out the ability for TrueView campaigns to optimize for YouTube channel...

Oftentimes, social media ads can be optimized for users to click but that does not always mean a...

The festival market is highly competitive, and standing out from the competition is essential to...

Brand. It’s a term that’s become genericized, overused, and flat-out misunderstood at times....

At Gupta Media, we've welcomed interns for roughly 17 years. Over time, they have helped us build...

Interviewing for a job, especially your first job, can feel overwhelming but when you show up...

Another year and the sports cycle continues: March Madness ends, talk of Augusta creeps in, and...

In response to the recent congressional hearing, the TikTok Communications team has been addressing...

B2B lead gen campaigns can take shape and be built at-scale across many different platforms. There...

Platform-specific, organic-feeling content is key for maximizing campaign impact but can be...

First it was YouTube, now it’s Search. TikTok’s internet takeover shows no signs of stopping at...

Twitter API Updates - February 1, 2023

Starting on February 9th, Twitter will curtail free access...

11:59pm on a Thursday night can be one of the most crucial moments for an artist and their new...

Keyword Targeting is now available as a beta on Reddit ads. This gives advertisers the ability to...

Launched in 2020, BeReal is a social platform that enables users to show their followers what...

Social platforms have continued to evolve at a rapid clip over the past year. In addition to new...

Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this...

Cyber Monday and the holiday shopping crunch are here. We spoke to a few of our experts from the...

Meta’s conversion breakdowns are key to understanding the differences in ad performance across...

Good creative is born of an understanding of the human condition. An acknowledgement of how your...

TV ads without the TV pricing. That's the beauty of Hulu's Self Serve platform.

In the days following Elon Musk’s takeover of Twitter, brands and agencies have had numerous...