We believe in the power of ideas.

The festival market is highly competitive, and standing out from the competition is essential to...

Brand. It’s a term that’s become genericized, overused, and flat-out misunderstood at times....

At Gupta Media, we've welcomed interns for roughly 17 years. Over time, they have helped us build...

Interviewing for a job, especially your first job, can feel overwhelming but when you show up...

Another year and the sports cycle continues: March Madness ends, talk of Augusta creeps in, and...

In response to the recent congressional hearing, the TikTok Communications team has been addressing...

B2B lead gen campaigns can take shape and be built at-scale across many different platforms. There...

Platform-specific, organic-feeling content is key for maximizing campaign impact but can be...

Google is sunsetting Universal Analytics in July of 2023, giving way to a new gold-standard for web...

First it was YouTube, now it’s Search. TikTok’s internet takeover shows no signs of stopping at...

Twitter API Updates - February 1, 2023

Starting on February 9th, Twitter will curtail free access...

11:59pm on a Thursday night can be one of the most crucial moments for an artist and their new...

Keyword Targeting is now available as a beta on Reddit ads. This gives advertisers the ability to...

Launched in 2020, BeReal is a social platform that enables users to show their followers what...

Social platforms have continued to evolve at a rapid clip over the past year. In addition to new...

Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this...

Cyber Monday and the holiday shopping crunch are here. We spoke to a few of our experts from the...

Meta’s conversion breakdowns are key to understanding the differences in ad performance across...

Good creative is born of an understanding of the human condition. An acknowledgement of how your...

TV ads without the TV pricing. That's the beauty of Hulu's Self Serve platform.

In the days following Elon Musk’s takeover of Twitter, brands and agencies have had numerous...

Every creative approach in advertising needs to answer a key question: Why should the audience care?

TikTok remains top of mind as advertisers prepare for Q4. We went through a few burning TikTok...

The best Facebook and Instagram Ad types aren't always the most obvious. Learn how and why Instant...

Snap Public Profiles have been around for a while but having one is now required if you want to run...

As one of the fastest growing social media platforms, TikTok has become a must-have for many...

Google's Performance Max is here. Watch below and learn about the new tool and how it combines some...

With email open rates on the decline and Apple's App Tracking Transparency framework (ATT) limiting...

Connecting with friends and family, while also finding a sense of belonging has great influence on...

Toni Tiemann, Account Director

When Toni’s team was asked what she was the de facto expert on, the...

With the average social media user seeing thousands of ads each day, marketers are consistently...

One of the many keys to driving retail purchases through advertising campaigns is capturing users...

Alex Palmer, Senior Client Strategy Manager

Alex Palmer is the Strategy & Analytics Team’s Senior...

According to Forbes, the augmented reality and virtual reality market for the retail industry is...

Kelly Heath, Head of People

Kelly is Gupta Media's Head of People. With almost three decades of...

Amanda Sousa, Design Team Lead

Amanda is Gupta Media's Design Team Lead. With a decade of...

Jordan Maddocks, Director of Strategy & Analytics

Jordan is Gupta Media's Director of Strategy &...

When you’re looking for business leads, the more the merrier— until it comes to making sense of...