We believe in the power of ideas.

One of the many keys to driving retail purchases through advertising campaigns is capturing users...

Alex Palmer, Senior Client Strategy Manager

Alex Palmer is the Strategy & Analytics Team’s Senior...

According to Forbes, the augmented reality and virtual reality market for the retail industry is...

Kelly Heath, Head of People

Kelly is Gupta Media's Head of People. With almost three decades of...

Amanda Sousa, Design Team Lead

Amanda is Gupta Media's Design Team Lead. With a decade of...

Jordan Maddocks, Director of Strategy & Analytics

Jordan is Gupta Media's Director of Strategy &...

When you’re looking for business leads, the more the merrier— until it comes to making sense of...

Digital media may move fast, but as many marketers know, it can take some time for campaigns to...

After June 30, 2022, Google will be sunsetting Expanded Text Ads and you will no longer be able to...

Let’s face it – we’ve long-needed more humanity in our work, and also the daily interactions by...

So you’re launching a Google campaign and you don’t know how to best protect your brand. It could...

Apple’s latest iteration of its mobile operating system, iOS 14.5, had only been downloaded by ~16%...

Early last year we outlined the numerous ways to get involved with advertising on TikTok. A year...

After Tiger King, John B, and hundreds of TikTok challenges, ESPN’s The Last Dance has become the...

As we look to the future, it is readily apparent that every country, company and person needs to...

With the vast majority of the world still facing some sort of COVID-19 lockdown restriction, many...

At the start of the year, Billboard made changes to what they counted towards their album sale...