Is your NFL marketing ready for prime time?
These five advanced-analytics lessons from the worlds of pro sports and superstar entertainment can supercharge your paid-media efforts around tickets, merchandise, and premium experiences, including how to:
• Sell premium experiences like the entertainment industry.
• Craft barrier-busters to close the deal on tickets with tactics tested by America's biggest music festivals.
• Re-target your fair-weather fans with the right message at the right moment.