Skip to content

We believe in the power of ideas.

Blogs from analysts, directors, coordinators, and everyone in-between.

VIEW FEATURED POSTS

Making Sense of Google Analytics 4

Aram Donabed

Featured Reporting & Analytics

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

Jordan Maddocks

Jordan Maddocks

Featured Reporting & Analytics

Charting the Effects of COVID-19 on Facebook CPMs

Alex Palmer

11.30.22 Performance Shopping Optimization

Tested: Meta Advantage+ Shopping Campaigns

Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this...

07.20.22 Performance

Go the Extra Mile to Drive Meaningful Results on TikTok

As one of the fastest growing social media platforms, TikTok has become a must-have for many...

07.27.21 Performance

Understanding iOS Adoption Rates & Patterns

Apple’s latest iteration of its mobile operating system, iOS 14.5, had only been downloaded by ~16%...

06.17.21 Performance

Recreating Classic Michael Jordan Ads in the Digital Age

After Tiger King, John B, and hundreds of TikTok challenges, ESPN’s The Last Dance has become the...

LOAD MORE