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a digital media agency helping the biggest brands solve their hardest problems.

Background: A televised performance is an important moment for any artist, since it’s a chance for a national audience to see and hear an artist’s new music, potentially for the first time. Key TV performances lead to spikes in organic interest in an artist immediately following an appearance, as shown by Google Trends for Lady…

Background: AC/DC is one of the most legendary rock bands of all time. Their Number One albums have stretched across multiple decades and transcended generations. However, until November 19, 2012, AC/DC’s music was only available in physical formats. On November 19, AC/DC’s entire catalogue became available on iTunes. The challenge here was to raise awareness…

Background: Over the past year, Gupta Media has been focused on running album sales campaigns with longer flights, including pre-order, to maximize the opportunity to reach core fans the moment that they are thinking about the product. This strategy focuses on connecting fans with appearances and promotions while keeping paid media running throughout. This is…