03.14.24 TikTok Marketing The Arbiter After the House Vote, What's Next for TikTok? The Arbiter, Vol 1., No. 8
03.01.24 TikTok Marketing The Arbiter TikTok vs. Universal Is The First Salvo In Music’s Zero-Sum Era In December 2010, at a global conference for executives of a major music label, an up-and-coming...
12.07.23 TikTok Marketing Instagram Marketing Meta Marketing The Arbiter Is Black Friday advertising cooked? New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...
11.02.23 Reporting & Analytics TikTok Marketing Advanced Analytics The Performance Marketing Guide to TikTok Ads Cost (2024) In social media and performance marketing, TikTok is synonymous with creativity and engagement....
10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter Q5 for Marketers: Fact or fiction? Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?
08.15.23 Performance Marketing Tactics TikTok Marketing Meta Marketing YouTube Marketing Twitter X Marketing What is a brand lift study? In today's data-driven landscape, understanding the true impact of digital ads is essential. And...
07.27.23 Performance Marketing Tactics TikTok Marketing Enhancing Traffic Quality with TikTok's Landing Page View Optimization Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...
06.29.23 Performance Marketing Tactics Search Marketing TikTok Marketing Meta Marketing Promoting Your Stream: Growing Your Audience for Live Video and VOD Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...
03.31.23 Platform Updates TikTok Marketing TikTok Myths Vs. Facts In response to the recent congressional hearing, the TikTok Communications team has been addressing...
01.26.23 Platform Updates Search Marketing TikTok Marketing The Diversification of Search - TikTok First it was YouTube, now it’s Search. TikTok’s internet takeover shows no signs of stopping at...
11.10.22 Platform Updates TikTok Marketing Twitter X Marketing Elon Musk's Twitter Town Hall - What You Need to Know In the days following Elon Musk’s takeover of Twitter, brands and agencies have had numerous...
07.20.22 Performance Marketing Tactics Performance TikTok Marketing Go the Extra Mile to Drive Meaningful Results on TikTok As one of the fastest growing social media platforms, TikTok has become a must-have for many...