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Charting the Effects of COVID-19 on Facebook CPMs


Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion Facebook ad impressions:

Initially advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace had declined to historic lows as many advertisers pulled back their spending, while usage and time spent on Facebook and Instagram exploded. Over the past 18 months, this prices rebounded above their early pandemic lows but entered a new state of volatility as consumer behavior continues to shift constantly. 

Link To DataStudio Live Dashboard

Data Source

3/20/2020 This Data was first published. We created this dashboard to help our clients understand recent, dynamic changes in the Facebook Ad marketplace. This data is sourced from a wide sample of projects and it accurately reflects a broad mix of campaign types, ad types, bidding objectives and industries.  Data is updated daily by 11 AM (EDT).

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