For advertisers, video view metrics can be a minefield. Each major ad platform defines a “view” differently—sometimes drastically so. Some count a view the moment a video starts. Others require a few seconds of watch time, a click, or even full completion.
Why does it matter? Because cost-per-view (CPV), view-through rates, and even performance benchmarks can all be skewed by inconsistent standards. What looks like strong performance on one platform may be a mirage when compared to another.
Before you commit ad dollars or evaluate success, make sure you understand how each platform defines a “view.” The table below lays it out.
Understanding the fine print is the first step in protecting your budget.
How do digital advertising platforms define a "video view"?
| Platform |
Video Views (Platform Definition) |
| Amazon DSP |
Video Starts |
| Google In-Feed Video |
Thumbnail Click
OR Video autoplay inline for at least 10 seconds |
| Google Skippable InStream |
30 Second Views
OR Video Completion if less than 30 Seconds
OR Click |
| Google NonSkippable InStream & Bumpers |
N/A - No Views Reported |
| Google YouTube Shorts |
10 Second Views
OR Click |
| LinkedIn |
2 Second Views |
| Meta |
3 Second Views |
| Microsoft Online Video |
2 Second Views |
| Microsoft Premium Video |
15 Second Views
OR Click |
| Pinterest |
2 Second Views |
| Reddit |
2 Second Views |
| Snapchat |
2 Second Views
OR Click |
| Spotify |
3 Second Views (views objective only) |
| TikTok |
Video Starts |
| Twitter/X |
2 Second Views |
Gupta Media Account Director Sara Noel also contributed to this article.
