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02.11.25 Reporting & Analytics TikTok Marketing Advanced Analytics

The Performance Marketing Guide to TikTok Ads Cost (2025)

In social media and performance marketing, TikTok is synonymous with creativity and engagement....

09.07.23 Reporting & Analytics YouTube Marketing The Arbiter

YouTube’s new CTV measurement strategy is a red flag.

The following was originally published in September, 2023. In December 2023, after widespread...

07.03.23 Reporting & Analytics

What to know about the shift from Universal Analytics to Google Analytics 4

Are you a marketer who wants to stay on top of the game? If so, you need to know about Google...

11.21.22 Featured Reporting & Analytics

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

Meta’s conversion breakdowns are key to understanding the differences in ad performance across...

01.03.22 Reporting & Analytics Advanced Analytics

1 ticket over! No...way!

“1 ticket over! No...way!” 🤯This week,Gupta Mediarevealed a new brand and new tagline:...

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The Performance Marketing Guide to TikTok Ads Cost (2025)

YouTube’s new CTV measurement strategy is a red flag.

What to know about the shift from Universal Analytics to Google Analytics 4

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

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What We do

Resources

Who We Are

Let's Get In Touch

How We Think

We believe in the power of ideas.

Blogs from analysts, directors, coordinators, and everyone in-between.

Will TikTok Go Dark on Sunday? Even Now, Nobody Is Sure.

The Roblox Advertising Playbook for 2025

The Reddit Advertising Playbook for 2025

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The Performance Marketing Guide to TikTok Ads Cost (2025)

YouTube’s new CTV measurement strategy is a red flag.

What to know about the shift from Universal Analytics to Google Analytics 4

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

1 ticket over! No...way!

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