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11.02.23 Reporting & Analytics TikTok Marketing Advanced Analytics

The Performance Marketing Guide to TikTok Ads Cost (2023)

In social media and performance marketing, TikTok is synonymous with creativity and engagement....

09.07.23 Reporting & Analytics YouTube Marketing The Arbiter

YouTube’s new CTV measurement strategy is a red flag.

YouTube wants advertisers to take its word on how many people are watching its content on connected...

07.03.23 Featured Reporting & Analytics

What to know about the shift from Universal Analytics to Google Analytics 4

Are you a marketer who wants to stay on top of the game? If so, you need to know about Google...

11.21.22 Featured Reporting & Analytics

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

Meta’s conversion breakdowns are key to understanding the differences in ad performance across...

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What to know about the shift from Universal Analytics to Google Analytics 4

Promoting Your Stream: Growing Your Audience for Live Video and VOD

The Performance Marketing Guide to TikTok Ads Cost (2023)

YouTube’s new CTV measurement strategy is a red flag.

What to know about the shift from Universal Analytics to Google Analytics 4

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

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Resources

Who We Are

Let's Get In Touch

How We Think

We believe in the power of ideas.

Blogs from analysts, directors, coordinators, and everyone in-between.

Lead-Gen for Premium Experiences: 9 ways to fill your sales pipeline with VIPs

What to know about the shift from Universal Analytics to Google Analytics 4

Promoting Your Stream: Growing Your Audience for Live Video and VOD

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The Performance Marketing Guide to TikTok Ads Cost (2023)

YouTube’s new CTV measurement strategy is a red flag.

What to know about the shift from Universal Analytics to Google Analytics 4

Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know

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