---
title: Making The Right Impression On Tinder
description: Tinder offers a unique opportunity to reach…passionate fans, and catch them off guard while they might have other things on their mind.
---

[Insights ](https://www.guptamedia.com/insights)

# [Making The Right Impression On Tinder](https://www.guptamedia.com/insights/making-the-right-impression-on-tinder)

 Written by [Jason Carrasco](https://www.guptamedia.com/insights/author/jason-carrasco) | Jun 1, 2020 3:03:00 PM

You’ll find no shortage of “singles” promoting themselves on Tinder. But in a recent campaign, we turned to the platform to help promote a different kind of single. Here’s how we did it.

**Capturing Their Attention**

Tinder was the perfect place to promote “Bésame,” the sexy new single from Play-N-Skillz with Daddy Yankee and Zion & Lennox. The Native Video Card ad unit reaches users while they’re swiping for that special someone, with audio and visuals that will leave them longing for sun, sand and skin.

**Targeting**

We kept our options open, targeting users in New York, LA, Miami and the Dallas-duo’s home state of Texas. But we didn’t want to come on too strong or seem desperate, so we capped our frequency at 3 impressions per user each week.

**Leave Them Wanting More**

The ad offers a :15 second sample of “Bésame.” Just a tease, really. But for anyone who wants to go all the way, a swipe right takes them to a page where they can listen on their favorite DSP, and enjoy it over and over again.

**Why We Swipe Right**

Tinder offers a unique opportunity to reach…passionate fans, and catch them off guard while they might have other things on their mind. The native ad units integrate seamlessly in-feed, with functionality that users are familiar with. Go check it out! For research purposes, of course. [😘](https://emojis.wiki/face-blowing-a-kiss/)

[View full post](https://www.guptamedia.com/insights/making-the-right-impression-on-tinder)

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