Not every photo on your camera roll is perfect, but every image means something. There’s a reason you've never brought yourself to delete them: The memory behind them.
For our clients at Amazon Photos, our team set out to create a spot that championed the photos that document every single moment, from the perfectly posed to the candids to the completely unexpected, and the app where users can store them all.
Introducing: The Good, The Bad, and The Blurry.
Credits:
Client: Amazon Photos
Dhiraj Kacker, General Manager
Agency: Gupta Media
Gogi Gupta, Founder
Clark Davis, Associate Creative Director / Writer
Julia Govoni, Art Director
Chip Cook, Director of Client Service
Spencer Gilliam, Executive Producer
Hayley Palermo, Integrated Project Manager
Production Company: Chelsea Pictures
Directors: Anna Sandilands & Ewan McNicol
Photographer: David Robert Elliott
Editorial: Cartel
Editor: Chris Catanach
Color: Company 3
Colorist: Sophie Friis Borup
Finishing: Ted Stanley / Transformer
Audio Mix: Howdy Sound / Dusty Albertz
Music: Shindig