---
title: City of Boston Bikes Pass - Gupta Media Case Study
description: Gupta Media partnered with the City of Boston to promote the Boston Bikes Pass with Get Your Pass In Gear, a bold creative campaign that pushed the boundaries of municipal marketing.
---

[case-study ](https://www.guptamedia.com/case-study)

# [City of Boston Bikes Pass - Gupta Media Case Study](https://www.guptamedia.com/case-study/boston-bikes-pass)

 Written by [Gupta Media](https://www.guptamedia.com/case-study/author/gupta-media) | Jun 20, 2025 6:14:09 PM

### Performance

### Challenge

When the City of Boston set out to promote Boston Bikes Pass, its discounted bike-share program, it needed more than just awareness—it needed action.

 

 

 

### Solution

Our team created "[Get Your Pass In Gear](https://www.guptamedia.com/insights/get-your-pass-in-gear-boston-bluebikes)," a bold creative campaign that pushed the boundaries of municipal marketing. The campaign's authentic messaging and relatable photography positioned bike-sharing as an essential and accessible part of urban life. 

### Results

While digital transit ads drove awareness across the city—exceeding our target reach by 200%—social media placements delivered a spike in applications.

By the campaignʼs end, applications surged by 147%, city officials saw a lift in program participation, and a new benchmark for how municipal initiatives can leverage digital marketing.

The takeaway? When creative ingenuity meets data-driven precision, even government programs can achieve private-sector-level success.

[View full post](https://www.guptamedia.com/case-study/boston-bikes-pass)

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