Performance
Challenge
When the City of Boston set out to promote Boston Bikes Pass, its discounted bike-share program, it needed more than just awareness—it needed action.
Solution
Our team created "Get Your Pass In Gear," a bold creative campaign that pushed the boundaries of municipal marketing. The campaign's authentic messaging and relatable photography positioned bike-sharing as an essential and accessible part of urban life.
Results
The awareness and consideration campaigns were a huge success, driving over 8,000 white paper downloads across Facebook, Display, and more.
The action campaign drove 3,000 free trial downloads, a 174% increase in the first three months (compared to the three months prior).
Looking back, more than 86% of white paper and free trial downloads came as a result of our paid campaign.
