We're talking about hitting Uncle John with a Facebook ad for Elvis Presley's greatest hits after he gets back from Graceland kinda good.
Focusing on the most relevant terms, the most interested fans, and using our team of experts to make it come together. Anyone can set up search ads targeting their product names, or run ads on socials targeting existing fans. Most of your ad budget is wasted on things that don’t work, reaching people who aren’t interested. We know what to avoid; we’ll steer you in the right direction. How?
Using historical data from thousands of campaigns, we determined that these four tactics drive the best results, and are therefore essential to anything that we do.
Search advertising is where we got our start in digital. In a world of streaming video and image carousels, Search ads may not be the sexiest, but their ability to reach the right people at the right moment is unmatched in the industry.
No, not the one that grandma keeps plugged in all year long. We’re talking about your diehards, your VIPs, the people who tell everyone they liked you before you were cool. Your email list subscribers, your fans on Facebook, Instagram, Twitter and YouTube. That girl who hits the Like button 2 seconds afer you post something and comments “First!”…yeah, we want to talk to her.
You know the drill: You’re browsing for a new pair of shoes, you leave the site, and the ads follow you to Facebook, Instagram and everywhere else. We love retargeting. You should too. While others might go the lazy route and try to reach anyone who visited your page in the past 6 months, we focus on recency. Do you remember what you were shopping for 60 days ago? Didn’t think so.
Here we take things a step further. Using pixel data from your site our our smartURLs, we are able to hone in on the people who actually bought from you previously (or showed purchase intent).