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Using Empathy to Connect With Audiences

Good creative is born of an understanding of the human condition. An acknowledgement of how your audience thinks and feels. 

If creatives want to connect with their audiences effectively, empathy can be a powerful tool to understand the thoughts, feelings and motivations of those they are trying to sell to.

Listen as Senior Designer, Thomas Suglia and Designer, Madalena Silva discuss the different ways that they incorporate empathy into their creative process. 

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