Platform-specific, organic-feeling content is key for maximizing campaign impact but can be challenging to create when budgets and timelines are tight. Influencers are a powerful tool when it comes to bridging this gap but working with them can present challenges as well.
Recently we've leveraged billo, a platform that connects brands with creators to develop native-feeling videos that can be used in more evergreen ways. Unlike most influencer engagements, the brand owns this content and can use it at their discretion.
Watch as Amanda Sousa, Design Team Lead, explains how it works: