B2B lead gen campaigns can take shape and be built at-scale across many different platforms. There are many situations where taking less conventional routes can yield better engagement and a lower overall cost.
At the end of the day, LinkedIn Ads remain the most effective way to reach B2B audiences and generate leads within the social media space.
Recently, Document Ads were introduced as LinkedIn’s newest ad format. Phil Decoteau, Account Director, walks through how they work and the promising results we’ve seen in early campaign testing.