04.15.24 Performance Marketing Tactics Featured The Arbiter The Hidden Costs of Programmatic The Arbiter, Vol 1., No. 9
03.14.24 TikTok Marketing The Arbiter After the House Vote, What's Next for TikTok? The Arbiter, Vol 1., No. 8
03.01.24 TikTok Marketing The Arbiter TikTok vs. Universal Is The First Salvo In Music’s Zero-Sum Era In December 2010, at a global conference for executives of a major music label, an up-and-coming...
01.24.24 Video YouTube Marketing How much do YouTubeTV ads cost? If you're looking for the cost of YouTube ads, you're in the wrong place—we track the cost of...
01.23.24 Instagram Marketing Meta Marketing The Arbiter Creative Is the New Targeting In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...
12.14.23 Performance Marketing Tactics Featured Instagram Marketing The Performance Marketing Guide To Instagram Ads Cost (2024) Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...
12.07.23 TikTok Marketing Instagram Marketing Meta Marketing The Arbiter Is Black Friday advertising cooked? New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...
11.30.23 Instagram Marketing Meta Marketing The Arbiter Is social media advertising in trouble? Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...
11.07.23 Search Marketing The Arbiter Are Google's search ads fair? What advertisers are learning about Google ads from the government's antitrust suit Questioned...
11.02.23 Instagram Marketing Instagram Stories Ads Level Up with CTA Link Stickers In 2021, Instagram introduced link stickers for organic Stories, allowing users to interact with...
11.02.23 Reporting & Analytics TikTok Marketing Advanced Analytics The Performance Marketing Guide to TikTok Ads Cost (2024) In social media and performance marketing, TikTok is synonymous with creativity and engagement....
10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter Q5 for Marketers: Fact or fiction? Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?
09.07.23 Reporting & Analytics YouTube Marketing The Arbiter YouTube’s new CTV measurement strategy is a red flag. The following was originally published in September, 2023. In December 2023, after widespread...
09.07.23 Talent Leadership Introducing: The Medley System In the post-COVID era, employers are facing new challenges when it comes to hiring, onboarding, and...
07.06.23 Threads by Instagram: A Marketer’s Guide To Meta’s New Social Media Platform The steel-cage match between Mark Zuckerberg and Elon Musk may be on hold, but the social media...
04.27.23 Why Internships Are Important At Gupta Media, we've welcomed interns for roughly 17 years. Over time, they have helped us build...
04.20.23 Interviewing 101: Advice from Managers at Gupta Media Interviewing for a job, especially your first job, can feel overwhelming but when you show up...
03.31.23 Platform Updates TikTok Marketing TikTok Myths Vs. Facts In response to the recent congressional hearing, the TikTok Communications team has been addressing...
01.19.23 Platform Updates What is Reddit Keyword Targeting? Keyword Targeting is now available as a beta on Reddit ads. This gives advertisers the ability to...
01.10.23 Keeping an Eye on BeReal Launched in 2020, BeReal is a social platform that enables users to show their followers what...
11.30.22 Performance Shopping Optimization Tested: Meta Advantage+ Shopping Campaigns Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this...
11.23.22 Strategy Ask the Experts - Standing Out on Cyber Monday Cyber Monday and the holiday shopping crunch are here. We spoke to a few of our experts from the...
11.15.21 Performance Marketing Tactics Transitioning to Google's Responsive Search Ads After June 30, 2022, Google will be sunsetting Expanded Text Ads and you will no longer be able to...
07.28.21 Strategy Featured Platform Updates Instagram Marketing Meta Marketing Advanced Analytics Charting the Effects of COVID-19 on Facebook CPMs