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Gupta Media

We give our best ideas away for free.
(And our data, too.)

In modern advertising, there are no secrets. The smartest work happens when we’re aligned, informed, and working transparently, with shared access to every insight.

Marketing AI just hit a tipping point
Plus: Elon Musk's X declares war on emojis
Meet the $200 AI browser that's about to change everything
Plus: Why men are now flocking to Pinterest
Will this new app save TikTok in the US?
Plus: Threads slides into your DMs
Here comes the Innernet
Plus: 6 big reveals from TikTok World

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As seen in the world’s top publications: 

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Stay ahead with insights from the forefront of media, strategy, and innovation.

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The smartest take on performance marketing, delivered weekly. Trends, insights, and data-backed analysis—straight from our team to your inbox. No fluff, just what matters.

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Informed opinions. Tactical briefings. Analytics-backed predictions. An executive briefing on what we’re seeing, testing, and learning right now. Stay ahead of the market.

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When Harvard Business School wrote the definitive case study on performance marketing, they looked to Gupta Media. Read the masterclass on how modern agencies drive impact.

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Our CPM Tracker charts historic and real-time social media ad rates across all major platforms. As seen in the New York Times, Wall Street Journal, Digiday, and more.

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“The prices of Facebook ads have declined 35 percent to 50 percent on average in recent weeks, said an analyst for Gupta Media, a digital marketing agency." — New York Times, April 14, 2020

Gupta Media, where it all connects.

This is how bold ideas, smart strategies, and relentless execution can change everything.

At Boston's first-ever Content Creator Summit, a new cultural blueprint takes shape

At Boston's first-ever Content Creator Summit, a new cultural blueprint takes shape

Takeaways from the City of Boston's first Content Creator Summit, held in May 2025 at Gupta Media featuring Mayor Michelle Wu.

Explore more of our Strategy or Organic Social work.

What counts as a video view? It depends who you ask.

What counts as a video view? It depends who you ask.

For advertisers, video view metrics can be a minefield. Each major ad platform defines a “view” differently—sometimes drastically so.

Explore more of our Marketing 101 or Platform Updates work.

Should you upgrade to a LinkedIn Premium Company Page?

Should you upgrade to a LinkedIn Premium Company Page?

LinkedIn Premium Company Page is a subscription that makes additional features available to enhance a company’s presence and engagement on the platform.

Explore more of our B2B Marketing or LinkedIn Marketing work.

Introducing: The Medley System

Introducing: The Medley System

The Medley System is Gupta Media's in-house professional development platform, designed to ensure support for employees during each stage of their career.

What is a brand lift study?

What is a brand lift study?

When it comes to attribution, brand lift studies bridge the gap between the analytics and the genuine voice of the consumer.

Explore more of our Performance Marketing Tactics, TikTok Marketing, Meta Marketing, YouTube Marketing or Twitter X Marketing work.

The Performance Marketing Guide to TikTok Ads Cost (2025)

The Performance Marketing Guide to TikTok Ads Cost (2025)

In January 2025, TikTok ads cost $4.20 CPM (cost per thousand impressions). The average CPLC is $0.74. And the average LCTR is 0.57%.

Explore more of our Reporting & Analytics, TikTok Marketing or Advanced Analytics work.

Will TikTok Go Dark on Sunday? Even Now, Nobody Is Sure.

Will TikTok Go Dark on Sunday? Even Now, Nobody Is Sure.

Will TikTok go dark on Sunday? Probably? The bill banning TikTok was a rare bi-partisan effort; the last-minute scramble to undo it has been just as bi-partisan.

Explore more of our Performance Marketing Tactics, Featured or The Arbiter work.

The Roblox Advertising Playbook for 2025

The Roblox Advertising Playbook for 2025

Reddit is known for its open and authentic conversations, making it a powerful platform for businesses looking to connect with a highly engaged audience.

Explore more of our Performance Marketing Tactics, Featured or Platform Updates work.

The Reddit Advertising Playbook for 2025

The Reddit Advertising Playbook for 2025

Reddit is known for its open and authentic conversations, making it a powerful platform for businesses looking to connect with a highly engaged audience.

Explore more of our Performance Marketing Tactics, Featured or Platform Updates work.

How much do Snapchat ads cost in 2025?

How much do Snapchat ads cost in 2025?

In January 2025, the cost of Snapchat ads is $6.72 CPM. The cost per link click (CPLC) is $1.04. The link click-through rate (LCTR) is 0.64%.

Explore more of our Advanced Analytics or Snapchat Marketing work.

The Performance Marketing Guide To Instagram Ads Cost (2025)

The Performance Marketing Guide To Instagram Ads Cost (2025)

In January 2025, the average CPM (cost per thousand impressions) for Instagram ads is currently $8.58.

Explore more of our Performance Marketing Tactics, Featured or Instagram Marketing work.

It's Super official: Saturday Is Race Day

It's Super official: Saturday Is Race Day

In Advance of the 2025 Season, Monster Energy Supercross Boldly Proclaims "Saturday Is Race Day"

Explore more of our Client Work work.