Glossary: y

Yahoo Mail Ads

Yahoo Mail Ads show at the top of users’ Yahoo inboxes. The initial ad is a collapsed unit at the top of the inbox that, once clicked, expands into a larger ad that can be read, saved, or forwarded just like an email.

YouTube Ad Pod

The “ad pod” delivery experience from YouTube will stack 2 TrueView ads together which will cut back on mid-roll commercials.

YouTube Cards

Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type.

YouTube Placements

A targeting tactic where specific YouTube videos and videos on specific channels are targeted to serve banner or video ads.

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