Glossary: w

Watch and Load

A user experience where an ad’s destination URL loads underneath the video content of an ad.

Watch Time

Measures the total amount of time people watched your video ads, shown in seconds. Available for TrueView In-Stream and bumper ads.

Website Card

An extension to a promoted tweet that contains a clickable image or video, and call to action that links to a destination off Twitter.

Website Custom Audience

A targeting tactic on Facebook to create a unique audience to target Facebook ads to based on users who visit the advertiser’s website.

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