Glossary: w

Watch and Load

A video ad experience where, when the video is clicked, the ad’s landing page loads underneath the video content of an ad. This is common across Facebook, Instagram, and Twitter.

Watch Time

Measures the total amount of time people watched your video ads in seconds.

Website Card

An extension to a promoted tweet that contains a clickable image or video and call to action that links to a destination off Twitter. A carousel of cards can be created to feature multiple creative elements and/or multiple destinations.

Website Custom Audience

A targeting option on Facebook that allows you to target users who visit your website with Facebook and Instagram ads. Your site visitors are matched to Facebook users through the Facebook pixel.

World Lens

A Snapchat World Lens incorporates augmented reality to let users interact with their environments in a new way. This lens is focused away from the face and can be triggered by predefined actions.

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