Glossary: v

vCPM

Viewable CPM. The cost per thousand viewable ads served. Viewability may be defined differently depending on the platform being used.

Video Page Post Ad (VPA)

A type of Facebook ad displayed in a user’s newsfeed that includes a video piece.

Video View

Facebook/Instagram: a view of three seconds or more. Twitter: when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. Google: not officially defined, TrueView in-streams count towards public view counts after 30 seconds. Snapchat: the total number of impressions that meet the qualifying

Video Views 100%

The number of times your video was watched at 100% of its length, including watches that skipped to this point.

Video Views 25%

The number of times your video was watched at 25% of its length, including watches that skipped to this point.

Video Views 50%

The number of times your video was watched at 50% of its length, including watches that skipped to this point.

Video Views 75%

The number of times your video was watched at 75% of its length, including watches that skipped to this point.

View Rate

A ratio showing the number of views of a video to the number of impressions served.

View-Through Conversion

When a user completes a conversion after being served an ad, but not clicking on said ad.

Load More

Let’s talk.

617-682-3740

Or you can send us a message.

I want to…

Let us know what’s on your mind.

Someone from the team will get back to you as soon as possible.

  • This field is for validation purposes and should be left unchanged.

Let us know what’s on your mind.

Someone from the team will get back to you as soon as possible.

  • This field is for validation purposes and should be left unchanged.

Please visit the

Careers Page

Let us know what’s on your mind.

Someone from the team will get back to you as soon as possible.

  • This field is for validation purposes and should be left unchanged.