vCPM
Viewable CPM. The cost per thousand viewable ads served. Viewability may be defined differently depending on the platform being used.
Glossary: v
Video Page Post Ad (VPA)
A type of Facebook ad displayed in a user’s newsfeed that includes a video piece.
Video View
Facebook/Instagram: a view of three seconds or more. Twitter: when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. Google: not officially defined, TrueView in-streams count towards public view counts after 30 seconds. Snapchat: the total number of impressions that meet the qualifying
Video Views 100%
The number of times your video was watched at 100% of its length, including watches that skipped to this point.
Video Views 25%
The number of times your video was watched at 25% of its length, including watches that skipped to this point.
Video Views 50%
The number of times your video was watched at 50% of its length, including watches that skipped to this point.
Video Views 75%
The number of times your video was watched at 75% of its length, including watches that skipped to this point.
View Rate
A ratio showing the number of views of a video to the number of impressions served.
View-Through Conversion
When a user completes a conversion after being served an ad, but not clicking on said ad.
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