Glossary: u

Unfollow

When a user sees a Twitter Promoted Account ad, follows the account, and then directly unfollows it within four hours. All other cases will not be attributed to an “unfollow” in campaign analytics.

Units Sold

Counts the total number of your brand’s Amazon products sold within 14 days of users clicking on your Amazon ad. Multiple units can be sold in a single purchase event.

Universal App Campaigns (UAC)

A Google ad type designed to drive app installs or in-app conversions. Ads run across Google Search, Google Play, YouTube and the Google Display Network.

UAC campaigns use provided copy and assets from the app to dynamically generate a variety of ads across several formats and networks.

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