Glossary: u

Unfollow

When a user sees a Twitter Promoted Account ad, follows the account, and then directly unfollows it within four hours.

Units Sold

Counts the total number of your brand’s Amazon products sold within 14 days of shoppers clicking on your Amazon ad. Multiple units can be sold in a single purchase event.

Units Sold

The Units Sold metric counts the total number of your brand’s products sold by any parties on Amazon to shoppers within 14 days of them clicking on your ad.

Universal App Campaigns (UAC)

Promote your apps across Google’s largest properties including Search, Google Play, YouTube and the Google Display Network. UAC campaigns can be optimized for installs or in-app actions and use provided copy and assets from the app to automatically design a variety of ads across several formats and networks.

Unlikes

Number of people that have unliked your Facebook Page as a result of your ad.

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