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TrueView In-Stream

Definition

Vdeo ad unit that runs on YouTube videos or on sites and apps within the Google Display Network that have video inventory. The ad unit is a video that has been uploaded publicly or unlisted to YouTube.

Bid on a cost-per-view (CPV) basis, with advertisers being charged after a 30 second view or a click through to the final URL. Users have the option to skip the ad after 5 seconds.