Glossary: t

Tailored Audience

A targeting option on Twitter that let’s you create a unique audience based on the data or properties you own. Audiences can be created from customer lists, website visitors, or mobile app events. Customer list data files are always hashed before being sent to Twitter.

Third-Party Data

Information collected by an entity that doesn’t have a direct relationship with users.

For example, a third-party data provider might pay publishers to let it collect information about their site visitors, then use the information to piece together audience segments based on interests and behaviors.

ThruPlay

ThruPlay is a Facebook optimization and bidding option that allows advertisers to optimize and choose to pay only for ads that are played to completion, or for at least 15 seconds.

Topic Targeting

Topic targeting allows your ads to be eligible to appear on any pages in the Google Display Network that have content related to your selected topics, such as Pop Music or Electronic Music. Topic targeting can be used with display and video campaigns.

Total Sales

Total Sales is a metric in Amazon Advertising that reports the total dollar value of your brand’s products sold by any parties on Amazon to users within 14 days of the user clicking on your ad.

TrueView Discovery

Video ad unit that runs on YouTube search results and watch pages. The ad unit consists of an image thumbnail and up to three lines of text. Billed on a cost-per-view (CPV) basis with a click on the ad driving to the YouTube watch or channel page to view the video.

TrueView for Action

TrueView for action campaigns help drive leads and conversions by adding prominent CTAs and headline text overlays to your video ads.

TrueView In-Stream

Vdeo ad unit that runs on YouTube videos or on sites and apps within the Google Display Network that have video inventory. The ad unit is a video that has been uploaded publicly or unlisted to YouTube.

Tweet Engager Targeting

Twitter targeting that allows you to serve your ads to users who have recently seen or engaged with your organic or promoted tweets. Users can be retargeted within a 30 day window of seeing a tweet or a 90 day window of engaging with a tweet.

Twitter Audience Platform (TAP)

An app ad network offered by Twitter to reach users with promoted tweets beyond when they’re using Twitter. TAP allows for increased scale and allows the use of Twitter targeting within other mobile apps.

Twitter Promoted Account Ad

Ad unit to drive followers for a Twitter account. Displayed in multiple locations across the Twitter platform, including timelines, Who to Follow and search results.

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