Glossary: t

Tailored Audience

A targeting tactic on Twitter to create a unique audience based on the data or properties the advertiser owns. Ex. Using your email list to target those users on Twitter or creating a tailored audience of users who visit your website.

Third-Party Data

Information collected by an entity that doesn’t have a direct relationship with users. For example, a third-party data provider might pay publishers to let it collect information about their site visitors, then use the information to piece together audience segments based on interests and behaviors. Many of the ad platforms Gupta Media utilizes have access

Topic Targeting

Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Network that have content related to your selected topics, such as Pop Music or Electronic Music.

Total Sales

Total Sales metric is the total dollar value of your brand’s products sold by any parties on Amazon to shoppers within 14 days of them clicking on your ad.

True CPC

A pricing model offered by Facebook where the advertiser only pays for link/website clicks and not all clicks/engagements.

TrueView Discovery

Video ad unit that runs on YouTube search results and watch pages. The ad unit consists of an image thumbnail and up to three lines of text. Bid on a cost-per-view (CPV) basis with a click on the ad driving to the YouTube watch or channel page to view the video.

TrueView In-Stream

Vdeo ad unit that runs on YouTube videos or on sites and apps within the Google Display Network that have video inventory. The ad unit is a video that has been uploaded publicly or unlisted to YouTube. Bid on a cost-per-view (CPV) basis, with advertisers being charged after a 30 second view or a click

Tweet Engager Targeting

Twitter targeting that allows you to serve your ads to users who have recently seen or engaged with organic or promoted tweets.

Twitter Audience Platform (TAP)

An app ad network offered by Twitter to run Promoted Tweets and utilize Twitter targeting within mobile apps.

Twitter Promoted Account Ad

Ad unit to drive followers for a Twitter account. Displayed in multiple locations across the Twitter platform, including Home Timelines, Who to Follow and search results.

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