Snapchat Lens Studio
Lens Studio by Snap, Inc. is a free tool that allows anyone to create and share 2D or 3D static and animated creative in Snapchat for users to interact with.
Users gain access to the lenses by scanning a unique code generated from the lens studio after the lens is published. Codes can be shared a variety of ways – printed on product packaging, used in OOH campaigns, or distributed digitally.
All users have to do is open up snapchat, center their camera on the code, and hold their finger down on it. Alternatively, each lens has a unique url that users can click to download instead of scanning, which is very helpful for anyone viewing the ads on mobile. After prompting download, a message from snapchat will open asking if the user would like to download the lens.
Lenses are available after downloading for 24 hours. Users can also tap the lens to share with their friends.
Lenses can be published from a brand’s Snapchat account itself, or agencies can create a new account to publish their lenses for clients. Keep in mind that the name of this account will be visible to the public. Account names can be changed at any time.