Glossary: r

Reach

The unique number of users who were served an ad. If an ad is shown to John Doe 2x, it served two impressions with a reach of 1.

Reaction Score

Describes both the cost efficiency and rate of engagement of a campaign across many metrics and platforms.

Reactions

Reactions are an extension of the Like button to give people more ways to express themselves and share their reaction to a post.

Ready State

The ready state is a document created by Gupta Media to ensure that all pieces are set up prior to campaign launch to ensure the most effective flight. A campaign is in the “ready state” when all access and retargeting is in place: · Site retargeting · YouTube remarketing access · smartURL retargeting · Email

Real-Time Bidding (RTB)

The buying and selling of ad inventory through real-time auctions that occur in the time it takes a webpage to load.

Replies

The number of people that responded to your promoted tweet by clicking the reply button.

Report(SE)

Gupta Media website where campaign reporting can be accessed for all campaigns.

Retargeting

The ability to serve ads to users based on previous actions they’ve taken, regardless of the placement of the ad.

Retargeting Pixel

A piece of HTML code generated from an ad platform that is placed within the HTML of an owned website to anonymously build a list of users who visited said website.

Return on Ad Spend (ROAS)

A marketing metric that measures the dollars earned based on advertising dollars spent.

Return on Investment (ROI)

A measurement of profit or benefit based on dollars spent. Typically calculated as a percentage.

Retweets

A Twitter action where a tweet is reposted or forwarded.

Run-of-Network (RON)

The scheduling of Internet advertising whereby an ad network positions ads across the sites it represents at its own discretion.

Run-of-Site (ROS)

The scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections.

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