Glossary: q

qCPM

Cost per thousand qualified impressions. Qualified impressions are Twitter ad impressions where the creative was 100% in-view on a user’s screen.

Qualified Impressions

Twitter ad impressions where the creative was 100% in-view on a user’s screen.

Quality Score

An estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower costs & better ad positions. Its components include expected clickthrough rate, ad relevance and landing page experience.

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