Glossary: o

Objective Based Bidding

A pricing model where the advertiser only pays for the “objective” they desire, like website clicks or video views.

Offer Ads

Facebook ads that call out a limited-time offer or discount that’s available for users in-store or online.

Offer Claims

The number of offers claimed from a Facebook Offer Ad.

On-Demand Geofilters

Special overlays available within Snapchat that are targeted by location.

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