Glossary: o

Objective Based Bidding

A pricing model where the advertiser only pays for the “objective” they desire, like website clicks or video views.

Offer Ads

Facebook ads that call out a limited-time offer or discount that’s available for users in-store or online.

Offer Claims

The number of offers claimed from a Facebook Offer Ad.

On-Demand Geofilters

Special overlays available within Snapchat that are targeted by location.

Organic Reach

Non-paid reach. Can be driven on ads through social engagements such as likes, comments and shares which help reach incremental users for free.

Outstream Ads

Outstream ads are video ads that play outside of traditional video platforms and placements. They can appear on apps or websites, and typically appear embedded within news articles.

Over-The-Top (OTT)

Over-The-Top (OTT) refers to TV content that is delivered to the user via the internet and does not require a cable or satellite connection to access.

Overlay

An ad unit that briefly displays over content on a webpage.

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