Glossary: m

Matched Audiences

Custom targeting options to reach your website visitors, contacts, and target accounts on LinkedIn.

Media Plan

A planning document describing objectives, tactics, budget allocation, flight, and ad formats to be used in reaching a targeted audience.

Media Views

All views (autoplay and click) of videos, Vines, GIFs and/or images included in promoted tweets.

Messenger Ads

Messenger ads are ads that people will see on their home tab when they’re using Messenger. When people tap on an ad that appears in their Messenger home tab, they will be sent to the destination chosen during ads creation. This can be your website, an app, or a Messenger conversation.

Messenger Blocks

The number of times people blocked a messaging conversation with your business on Facebook Messenger, attributed to your ads.

Messenger Replies

The number of Facebook Messenger replies that people sent to your business, attributed to your ads.

Mid-Roll

A form of online video ad placement where the ad is played during a break in the middle of the video content.

Mobile App Achievements

The number of features, levels or achievements unlocked in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Adds to Cart

The number of times items were added to a shopping cart in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Adds to Wishlist

The number of times items were added to a wishlist in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Checkouts

The number of checkouts started in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Content Views

The number of content views in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Credit Spent

The number of credits spent in your mobile game app that were recorded as app events and attributed to your Facebook ads.

Mobile App Feature Unlocks

The number of features, levels or achievements unlocked in your mobile app that were recorded as app events and attributed to your Facebook ads.

Mobile App Installs

The number of installs of your mobile app that were recorded as app events and attributed to your ads.

Mobile App Purchases

The number of purchases made in your mobile app that were recorded as app events and attributed to your ads.

Mobile App Ratings

The number of ratings submitted in your mobile app that were recorded as app events and attributed to your ads.

Mobile App Registrations

The number of registrations in your mobile app that were recorded as app events and attributed to your ads.

Mobile App Searches

The number of searches in your mobile app that were recorded as app events and attributed to your ads.

Mobile App Tutorial Completios

The number of tutorials completed in your mobile app that were recorded as app events and attributed to your ads.

Multichannel Video Programming Distributor (MVPD)

A service provider that delivers TV programming. These include satellite TV providers, cable companies, and other TV providers like Verizon FiOS and AT&T U-verse.

Music Stories

Facebook page post that generates a :30 song or album preview through an integration with Apple Music, Spotify, or iTunes. Users can play and save the song directly from the post.

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