Glossary: l

Landing Page View Rate

The number of times a person clicked on a Facebook ad link and then successfully loaded the destination webpage divided by the total number of ad impressions. To report on landing page views, you must have the Facebook pixel implemented on your landing page.

Landing Page Views

A landing page view is when a person lands on your ad’s destination URL (landing page) after clicking a link in your ad.

Leads (Form)

The number of form responses submitted after people clicked on Facebook lead ads.

Lifetime Value (LTV)

A numeric representation of the net profit you predict will be attributable to a given customer over the duration of your relationship with them.

Likes

The number of reactions on your ads while they were running. For Facebook, this may include Like, Love, Haha, Wow, Sad or Angry.

Link Click-Through Rate (LCTR)

Calculated as number of link clicks driven divided by impressions served.

Link Clicks/Website Clicks

When a user clicks on a part of the ad that directs them to the destination URL outside of the ad unit.

Live Photo

Touch-to-activate photos that can be posted on Facebook.

Long Term Retargeting

A targeting tactic used to reach an audience who has visited or interacted with an artist’s owned media property in the past.

Lookalike Audiences

A target audience generated within an ad platform that is modeled after an existing audience’s demographic, geographic and behavioral data.

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