Glossary: k

Key Performance Indicator (KPI)

A performance measurement used to track and analyze factors deemed crucial to the success of a project. KPIs help you understand if you are achieving your goals.

Keyword

A term or phrase that a user will search for with a search engine.

Knowledge Panel

A box that may appear when people search for a business on Google, which contains information that can help customers discover and contact your business.

The Gupta Media team consistently provides the highest level of customer SUPERservice. You can count me as a delighted fan of theirs!

Chris Loss, VP of Digital Strategy & Analytics BBR Music Group

We leverage Gupta Media in a variety of our portfolio companies. They always bring vision, strategy and execution to the table.

Jesse Du Bey, Managing Partner Orkila Capital

Gupta delivers comprehensive strategies with real time oversight allowing us to maximize every campaign.

Megan Wilson, VP Tour Marketing Red Light Management

Together we have been able to adapt to new consumption trends and amplify Latin music’s reach.

Ricardo Chamberlain, Digital Marketing Director Sony Music Latin

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