Glossary: g

Game Plays

The number of game plays in your app that were recorded as app events and attributed to your ads.

Geotargeting

Targeting method based on a user’s geographic location.

Giphy Stickers

Animated stickers hosted on Giphy that Android and iOS users can search, download, and use in a wide variety of messaging and social applications,including Instagram, Slack, Tinder, WhatsApp, Facebook Messenger, Groupme, Outlook, and more. Giphy stickers are simply custom gifs with transparent backgrounds.

Gmail Ads

Interactive ads that show at the top of people’s Gmail inboxes. When expanded, the ad opens just like an email and can include images, embedded video, different product titles or a custom HTML template.

Google Display Network (GDN)

Google’s ad network that contains hundreds of thousands of sites to serve image and video ads on. YouTube is included in the GDN.

Google Video Partners (GVP)

Google video partners are high-quality publisher websites and mobile apps where you can show your video ads to viewers beyond YouTube.

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