Glossary: f

Facebook AR Studio

A suite of powerful, customizable tools available for download on Mac computers. This tool allows developers and artists to create and publish interactive camera effects for viewers to use in their Facebook Stories.

Facebook Audience Network (FAN)

An app ad network offered by Facebook to run Facebook ads and utilize Facebook targeting within mobile apps.

First-Click Attribution

Assigns 100% of the conversion value to the click that initiates a conversion path.

First-Party Data

Information about your customers that you own, created on systems you own or lease. This may include names, addresses, phone numbers, site interaction data and more.

Flight

The duration of a campaign.

Follows

When a user follows the Twitter handle through the ad running.

Forwards

When a user forwards a Gmail ad to another recipient.

Frequency

The amount of times a user has been served an ad on average.

Frequency Cap

Feature that limits the number of times your ads appear to the same person. Depending on the platform, this can be set at the campaign or ad level.

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