Glossary: e

eCPM

Effective cost per thousand impressions. This is a calculation of your advertising spend per thousand impressions served, regardess of what buying method (CPM, CPC, CPA, etc) was used for that advertising.

Engaged Users

Users who have taken a deeper action with your artist online.

Engagements

Actions that occur when a user interacts with an ad. Depending on the platform engagements can include shares, likes, comments, views, etc.

eRPM

The average revenue generated per thousand impressions of Amazon advertising.

Estimated Finish

A data point in Report(SE) that based on average daily spend and remaining budget, the date that the campaign would run out of budget.

Event Responses (RSVPs)

The number of people who responded Interested or Going to your Facebook event, attributed to your ads.

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