This is an invitation to the user to perform a given action. Examples include “buy”, “download now”, “call now”, etc.

Clicks to open a Canvas – a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build brand and product experiences on mobile.

An ad-type that allows advertisers to offer multiple destinations within a single ad unit.

The number of check-ins to your Facebook Page that are attributed to your ads.

Imposes certain requirements on the information websites can collect if they’re directed to children under the age of 13.

When a user must click or initiate a video for it to play.

The rate or percentage of times users are clicking on ads compared to the number of impressions.

When a part of an ad unit that is clickable, is clicked on.

Number of times a Pinner tapped directly on your Promoted Pin.

Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. With collection, people who tap on your ad can browse more products or learn more about the features of a specific product, in a fast-loading, fullscreen

All comments that users made on your ads while they were running.

The number of commerce add to cart actions on Facebook as a result of your ad.

The number of commerce message to buy actions on Facebook as a result of your ad.

The number of commerce product views on Facebook as a result of your ad.

The number of commerce purchases on Facebook as a result of your ad.

The highest level of LinkedIn page access. Company Page Admins can make edits to the Company Page, add other admins, and post company updates.

The audience that has “connected” with the core artist and is interested in staying up to date.

Any TV that can be connected to the Internet and access content beyond what is available via the normal offering from a cable provider.

A method of display and video ad targeting that allows you to show ads on pages where the content relates to keywords you’ve selected.

A piece of HTML code generated from an ad platform that is placed on the thank you page of a website to track users who completed a purchase.

The average number of conversions per ad click. Calculated as conversions / clicks.

When a user takes the desired end goal action and it can be attributed to an ad campaign.

A small file that a web server automatically sends to your computer’s web browser when you browse certain websites. When you visit a site you’ve been to before, your browser automatically sends the original cookie that was stored back to the site you’re visiting, allowing that website to recognize your computer and tailor your online

The audiences that have expressed interest in the campaign’s primary artist/entity.

The average cost for each action – total amount spent divided by number of actions taken with an ad.

The average cost for each App Install – total amount spent divided by number of App Installs.

The average cost for each App Usage – total amount spent divided by App Usages. App Usages will be reported if you’ve connected your desktop app to Facebook (through the Facebook SDK or other connection).

The average cost for each Facebook Canvas Open – total amount spent divided by Canvas Opens.

A pricing model where an advertiser pays every time a user clicks on an ad.

The average cost for each Commerce Add to Cart – total amount spent divided by Commerce Add to Carts.