The industry glossary: c

Call to Action (CTA) Canvas Opens Carousel Ad Check-ins Click to Play Click-Through Rate (CTR) Clicks Closeups Collection Ads Comments Commerce Adds to Cart Commerce Messages to Buy Commerce Product Views Commerce Purchases Company Page Admin Connected Fans Connected TV Content Targeting/Contextual Targeting Conversion Pixels Conversion Rate Conversions Cookie COPPA Core Cost Per Action/Cost Per Acquisition (CPA) Cost Per App Install Cost Per App Usage Cost Per Canvas Open Cost per Click (CPC) Cost Per Commerce Adds to Cart Cost Per Commerce Message to Buy Cost Per Commerce Product View Cost Per Commerce Purchase Cost Per Interaction (CPI) Cost per Link Click (CPLC) Cost Per Page Engagement Cost Per Page Like Cost Per Page Mention Cost Per Page Tab View Cost Per Post Comment Cost Per Post Dwell Cost Per Post Engagement Cost Per Post Full View Cost Per Post Reaction Cost Per Post Share Cost Per Post View Cost Per Thousand Impressions (CPM) Cost Per View (CPV) Credit Spends Cross-Device Tracking Custom Affinity Audiences Custom Audience Customer Match Customer Relationship Management (CRM)