Glossary: b

Banner

An image ad-type on the Google Display Network (GDN).

Behavioral Targeting

A way of targeting ads based on a user’s web browsing behavior, such as the pages they have visited or the searches they have made.

Billed Engagements

The number of interactions with a Twitter ad that were charged. The engagement type that is billed will vary depending on the objective selected for a campaign. For example, when running a campaign under the “Website clicks or conversions” objective, the billed engagements may be link clicks.

Bounce Rate

The percentage of visitors that land on a website and abandon it after just a few seconds without navigating to any other sections of the site.

Brand Awareness

The capacity of a consumer to identify, associate and remember a brand or its attributes.

Brand Lift

A measurement of the impact your ads are having on consumer perceptions and behaviors.

Bumper Ads

Bumper ads are 6 second, non-skippable video ads. The short format can be especially effective on mobile, when people are often watching videos on the go.

Business Manager

A platform that helps advertisers manage Facebook marketing efforts across their business and with external partners.

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