Attribution Window

The number of days between when a person viewed or clicked your ad and then subsequently took an action.

Clicks: A person clicked your ad and took an action. This is called click-through attribution.

Views: A person saw your ad, didn’t click it, but took an action within the attribution window. This is called view-through attribution.

Additional Information

About Facebook's Attribution System https://www.facebook.com/business/help/458681590974355

Pro Tip 1

Gupta Media’s default attribution window is 7 days post-click and 1 day post-view.

Pro Tip 2

Adjust your attribution window within Report(se) Customize Settings on conversion pages https://reports.guptamedia.com/campaign/performance/liveConversions.html.

The Gupta Media team consistently provides the highest level of customer SUPERservice. You can count me as a delighted fan of theirs!

Chris Loss, VP of Digital Strategy & Analytics BBR Music Group

We leverage Gupta Media in a variety of our portfolio companies. They always bring vision, strategy and execution to the table.

Jesse Du Bey, Managing Partner Orkila Capital

Gupta delivers comprehensive strategies with real time oversight allowing us to maximize every campaign.

Megan Wilson, VP Tour Marketing Red Light Management

Together we have been able to adapt to new consumption trends and amplify Latin music’s reach.

Ricardo Chamberlain, Digital Marketing Director Sony Music Latin

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