App Installs
The total number of downloads of an app after users interact with your ads.
Additional Information
Facebook Mobile App Installs
https://www.facebook.com/business/help/358759327607278
Facebook Desktop App Installs
https://www.facebook.com/business/help/687833864641132
Twitter App Install & Re-engagements Campaigns
https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-or-app-engagement-campaign.html
Google Ads Mobile App Install Ads
https://support.google.com/google-ads/answer/6357635?hl=en&ref_topic=6360908
Snapchat App Installs
https://businesshelp.snapchat.com/en-US/a/specs-app-install