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Glossary

App Installs

The total number of downloads of an app after users interact with your ads.

Additional Information

Facebook Mobile App Installs https://www.facebook.com/business/help/358759327607278 Facebook Desktop App Installs https://www.facebook.com/business/help/687833864641132 Twitter App Install & Re-engagements Campaigns https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-or-app-engagement-campaign.html Google Ads Mobile App Install Ads https://support.google.com/google-ads/answer/6357635?hl=en&ref_topic=6360908 Snapchat App Installs https://businesshelp.snapchat.com/en-US/a/specs-app-install

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