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Glossary

Application Program Interface (API)

A set of routines, protocols, and tools for building software applications. APIs can be used for automated ad account management, custom reporting, bid management, and more.

Additional Information

Bing Ads API https://docs.microsoft.com/en-us/bingads/guides/?view=bingads-11 Twitter API https://developer.twitter.com/en/docs/basics/getting-started Google Ads API https://support.google.com/google-ads/answer/15235?hl=en Facebook API https://developers.facebook.com/docs/apis-and-sdks#facebook-apis
Pro Tip

Report(se) pulls live performance data from the AdWords, Facebook, Twitter, and Bing APIs.

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