Glossary

Addressable Audience (AA)

A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
Addressable Audiences can be helpful for budget planning, prioritizing audiences or platforms, discussing ad frequency over time, and more.

Pro Tip

Gupta Media’s Addressable Audiences can help you approach campaign budgeting.

The Gupta Media team consistently provides the highest level of customer SUPERservice. You can count me as a delighted fan of theirs!

Chris Loss, VP of Digital Strategy & Analytics BBR Music Group

We leverage Gupta Media in a variety of our portfolio companies. They always bring vision, strategy and execution to the table.

Jesse Du Bey, Managing Partner Orkila Capital

Gupta delivers comprehensive strategies with real time oversight allowing us to maximize every campaign.

Megan Wilson, VP Tour Marketing Red Light Management

Together we have been able to adapt to new consumption trends and amplify Latin music’s reach.

Ricardo Chamberlain, Digital Marketing Director Sony Music Latin

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Media
A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
Design
A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
Insights
A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
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Culture
A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
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A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.
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A Gupta Media model focused on the available audience size across key targets and how much it would cost to reach those audiences.

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