Glossary

Ad Rank

This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.

The Ad Rank factors in your bid, the quality of your ads and landing page, Google’s Ad Rank thresholds, the context of the user’s search, and the expected impact from your ad extensions and other ad formats.

Additional Information

About Ad Position and Ad Rank https://support.google.com/adwords/answer/1722122?hl=en

Pro Tip

Bidding on keywords that are not highly relevant to your landing page will have a significant negative impact on Ad Rank.

The Gupta Media team consistently provides the highest level of customer SUPERservice. You can count me as a delighted fan of theirs!

Chris Loss, VP of Digital Strategy & Analytics BBR Music Group

We leverage Gupta Media in a variety of our portfolio companies. They always bring vision, strategy and execution to the table.

Jesse Du Bey, Managing Partner Orkila Capital

Gupta delivers comprehensive strategies with real time oversight allowing us to maximize every campaign.

Megan Wilson, VP Tour Marketing Red Light Management

Together we have been able to adapt to new consumption trends and amplify Latin music’s reach.

Ricardo Chamberlain, Digital Marketing Director Sony Music Latin

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Media
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.
Design
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.
Insights
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.
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Culture
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.
- Culture
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Careers
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.
- Media
- Design
- Engineering
- Finance
- Operations
- Interns
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Tools
This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not the ad will appear at all.

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