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Ad Rank

Definition

This is a value used to determine an ad’s position (where the ad will appear on a page) and whether or not they will appear.

The ad’s rank is calculated using the bid’s total value, its quality (percentage of clicks previewed, ad relevance and landing page experience) and the predicted impact of the ad’s extensions.

Pro Tips

The ad’s rank is calculated using the bid’s total value, its quality (percentage of clicks previewed, ad relevance and landing page experience) and the predicted impact of the ad’s extensions.

Pro Tips 2

The ad’s rank is calculated using the bid’s total value, its quality (percentage of clicks previewed, ad relevance and landing page experience) and the predicted impact of the ad’s extensions.