The industry glossary.

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A/B Test Above the Fold Account Administrator Access Action Report Time Actions Ad Exchange Ad Group Ad Inventory Ad Network Ad Rank Ad Set Add To List (ATL) Addressable Audience (AA) Adds to Cart (ATC) Advertiser Access Advertising Cost of Sales (ACoS) AdWords Affiliate Marketing Amazon Advertising Platform (AAP) Amazon Marketing Services (AMS) Amazon Media Group (AMG) Animated Filters App Clicks App Install Rate App Installs App Store Search Ads App Use Rate App Uses Application Program Interface (API) Attribution Window Audience Filters Audience Network (FAN) Augmented Reality (AR) Auto Play Average % of Canvas Viewed Average Cost-per-Click (aCPC) Average Daily Spend