Making The Most of Premiere Matchups
We called it Your Partner In Crime—a fully integrated campaign that made listeners part of the investigation. The concept was simple: the most rewarding part of true crime podcasts is playing detective. So we invited the audience into a fictional case designed just for them.
Our creative team wrote a case from scratch, then built the entire investigative world around it, from legal documents and crime scene photos to newspaper clippings. Each clue draws you deeper into a story that unravels through the eyes of two obsessive fans: an armchair detective and his best friend, a true crime junkie.
Crafted to break the internet and tailored to the platforms where our audience lives, our creative was crafted to pull viewers deeper into the story—whether they were seeing the campaign for the first time on social media or digging through “evidence” on Wondery’s site:
Wondery keeps its data under tight lock and key, but the client’s endorsement says it all: “This is the best campaign creative we’ve ever done.”
Case closed.