Luke Bryan Home Alone Tonight 360° Lyric Video

360 VideoLuke Bryan

Luke Bryan and his team at Universal Music Nashville were looking for something that painted a picture of lust and jealousy relatable to those who have loved and lost for “Home Alone Tonight”, Bryan’s latest single and duet with Little Big Town’s Karen Fairchild, but also a unique and interactive experience to engage fans.

Our team of designers answered the call using Cinema 4D, Adobe After Effects, powerful rendering engines and YouTube’s native 360 functionality. The result: an interactive 360 experience that invites viewers to explore the ghosts and consequences of heartbreak in a country bar just after last call.

Using various reference images in the moodboard, our cinema savvy designers modeled and textured elements from as small as a shot glass to assets as large as a bar, in order to create the unique blend of modern and country atmosphere that fits an artist as versatile as Luke Bryan.

 

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