Katy Perry Prismatic World Tour
Gupta Media helped Katy Perry launch the Prismatic World Tour with support from both the media and creative teams. As every artist manager knows, the complexity of tour marketing is an order of magnitude harder than an album or video launch. AEG, Capitol Records and Direct Management wanted to execute a plan that ensured that every Katy Kat knew that Katy Perry was coming to town. The design team created a flexible template for the pre-roll, and then localized the display and preroll creative to over 35 domestic and international markets.