Kelly Clarkson – Wrapped in Red Series

The story continues.

The Christmas magic continues in the second installment of the Wrapped in Red lyric videos with Kelly’s lively rendition of “My Favorite Things”. Whimsical animations and adorable new illustrations bring a magical small town to life as a young Kelly navigates holiday shoppers and delights in holiday sweets and treasures. What starts out as a trip running errands with Mom finishes in grand finale style with a magnificent Christmas tree in town center and a Christmas wish from Kelly Clarkson herself.

RCA Records and Kelly Clarkson wanted to create a lyric video that captured the wonder of Christmas morning. Our team of creatives took inspiration from the classic animated movies – Frosty the Snowman, The Grinch Who Stole Christmas and Rudolph the Red Nosed Reindeer – to create something that was modern, fresh but also warm and comfortable. From concept & story boarding through original character design, the creative team delivered a video that, we hope, serves as a companion piece to a new Christmas standard.

 

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