Legacy Recordings Christmas Playlist Artwork and Videos

N*Sync

   Branding Christmas

Filtr and Legacy Recordings approached Gupta Media to create the visual language of their Christmas-themed playlists, and nothing put our designers into the spirit of the season more than illustrating good ol’ fashioned Saint Nick as if he were Elvis or the members of WHAM!

In order to spread the maximum amount of Christmas cheer and to expand the effectiveness of the creative, the request wasn’t limited to branding the playlists.

Our team delivered assets across platforms – Spotify, Facebook, Instagram and the Google Display Network – allowing artists from Andrew Williams to N*Sync to share specialized shareable content and drive fans to curated playlists. Mixing classic holiday magic and a modern twist on Christmas visuals, the resulting campaign provided a welcoming and cheeky presence for fans across the music spectrum.

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